Interface Design | AB Split Testing | The Power of Actionable Text

Last Updated on Thursday, 05 August 2010 15:27 Written by Nicholas Dunbar

Here is an ab split test example of how actionable text drives conversion.

http://www.abtests.com/test/125001/landing-for-laxelle

Advertising often uses things like "feel fresh!" and this makes it's way into UI design on the web. What we have learned is that impression advertising builds up your emotional associations with a certain product but advertising that drives some sort of mesurable conversion has to be in a different paradime.

Here are some examples of suggesting action:

Click here now

Click here to solve this problem

Find out here